Favorite logo

I like this logo for many reasons. The reason I believe to be the most obvious is the fact that this logo stays true to what it represents. A person is always behind a good company and when you incorporate a name or such you have a good representation of the personality behind the business. Connecting to an actual person is always more appealing than connecting to a computer or even just a business as a whole. However, the scale in the background that has been zeroed out perfectly, represents that this business looks for what is right. Outside people will connect to the fact that this logo is centered on equality and will use that when selecting a company to represent them. Purely, this logo has both a logical and emotional appeal to its on lookers and every part of that logo helps me to like it.